Our Story

Littlemore organic snack puffs for babies and toddlers were created by two moms who wanted something better for their kids and yours. 

Our founder, Joana Fraser, is a Harvard Medical School-affiliated practicing pediatrician and mom of two boys. After having her first child, Joana went looking for convenient, wholesome baby snacks. She was discouraged by the available options, which were low in nutritional density, contained too much sugar and salt, and often tasted terrible.

As a pediatrician, Joana knows that we sometimes underestimate children's palates and that the assumption that babies & toddlers only like bland, sweet, or fruity food is wrong. In fact, children of all ages appreciate a spectrum of flavors, and eating a variety of savory foods helps nurture adventurous eaters and promotes a lifetime of healthy habits.

We all know that healthy homemade baby snacks are best, but keeping enough of these on hand is just not realistic for most parents. So, Joana decided to do something about it, and Littlemore was born. 

Her mission is to establish new standards for children's packaged snack foods by creating delicious, nourishing, and convenient snack puffs that children love and parents feel good about serving.

Joana was joined in her mission by her co-founder and close friend, Lauren Bain. Lauren has an MBA, has a finance and business management background, and is a mom to three little ones. 

As a new parent, Lauren also found herself at a loss at snack time. She was concerned her kids were becoming too accustomed to sweet flavors and worried about them sucking food out of a pouch.

Lauren, like Joana, felt that both kids and parents deserved better at snack time and so decided to join Joana in building Littlemore after learning about the mission, the snacks, and watching her second child devour the puffs!

Together they established Littlemore's mantra - small adventures, big futures - which celebrates both the natural wonder and imagination of all children and the realities and aspirations of their parents. 

Joana and Lauren believe we're all on this parenthood journey together. They hope that Littlemore puffs provide parents with a little more time to enjoy the small moments and daily adventures of life with little ones and a little more comfortable making the best choices for their families. 

Read more: Behind the Scenes - The How & Why of Creating Our Puffs

Joana Fraser, MD

From: Miami, FL
Lives in: Boston, MA
Kids' names: Jack & James
Alma mater: University of Glasgow, Scotland 
Guilty pleasures: Scalding hot showers, dark chocolate, Say Yes to the Dress 
Favorite place to visit: Switzerland
First job: Working in a supermarket in the refrigerated section. My hands were always numb.
Parenting in 3 words: Unpredictable, all-consuming, fulfilling
Biggest parenting whoops: Going on a trip to the middle of nowhere in Maine in November and forgetting a winter jacket for our son. That and the fact we have 563782 burp cloths in the house, but there's never one insight at the time of the explosive spit-up.

Lauren Bain, MBA

From: Long Island, NY
Lives in: Boston, MA & Big Sky, MT
Kids' names: Henry, Nora + Mac
Alma mater: UNC-Chapel Hill & the Tuck School of Business at Dartmouth
Guilty pleasures: Dark chocolate, red wine, kettle corn, & romantic comedies from the 1980s
Travel bucket list: Croatia, Japan & England
First job: Summer bank teller. This was also when my coffee dependency took root.
Parenting in 3 words: Gratifying, exhausting, transformative
Biggest parenting whoops: not bringing a change of clothes for myself on our first long trip with an infant.